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超值推薦-Convention Management and Service, Seventh Edition 7/e

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　　The seventh edition of this respected textbook has been revised and expanded to provide the latest in group meetings trends and practices, including the increasing use of computer technology to organize sales offices, build customer relationships, and more effectively communicate details for meetings and events. Throughout the text, successful convention properties share their marketing strategies and examples of promotional materials. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.

　　本書已增訂至第七版，書中談論最新的會議服務趨勢與案例練習，闡述電腦科技在會議展覽中的地位日趨重要，不僅用以組織營業處、建立顧客關係，還可在會議及活動中進行更有效率的細節溝通，經由本書可看見成功的會議策劃人分享他們的行銷策略與促銷方案，並使學生對會展及會議行銷有更充分的了解，進而學習向團體單位進行銷售並提供完善的售後服務。